BA223 Blog - Tyler

 As someone who is interest in how retail and branding change overtime JCPenney's new marketing makeover was perfect for me. It's very uncommon for a 123 year old store to try something new and it was very unexpected for them to go with an "anonymous" approach. I was very familiar with JCPenney's, my mom and aunt would shop in their stores so it wasn't something new to me, and the idea of them trying to change their old perceptions and ideas to try and have a connection with the newer generation intrigued me.  JCPenney's plans on launching a new marketing campaign called "Yes, JCPenney" to try and change the way people see them, especially the younger generations like gen z. JCPenney's wants to turn around their negative or neutral opinions by creating shocking moments that can show off their style and values. The new campaign begins with ads in busy areas showcasing trendy and stylish clothing with no brand names, just a QR code and the phra...

Hello Everyone! My name is Tyler Martinez-Nguyen, and right now, I am a student at LBCC and plan to transfer to OSU in the fall. Let's face it, a lot of people need this class marketing is everywhere nowadays. We see it all over social media and let's be honest who isn't on social media? Whether you're trying to create your own personal image or promote something understanding marketing is like having a superpower nowadays. The thing that most intrigues me though is the idea of being able to connect with people and understanding what motivates them. Having the skill to show something to someone and having it stick with them is a skill I would like to have. I am currently a business admin major but plan on switching to a finance major. When I'm not managing my academics or delivering pizzas at Dominos I like to spend my time playing with my dogs or spending time out in the sun.